Report of the Study Team on Five Year Plan Publicity

Abstract

An assessment of the impact of programmes of publicity for the Five- Year Plans implemented through the media of mass communication under its control has been engaging the attention of the Government of India for some time. A decade of working the Integrated Publicity Programme, first formulated in 1953 and suitably augmented at the beginning of each subsequent Plan period, had to be reviewed from the point of view of the success attained in creating a widespread understanding of the concepts, programmes and achievements of democratic planning and in enlisting public opinion and cooperation in the implementation of development programmes. The object of the assessment is to widen the scope of the public understanding and cooperation and to make publicity more purposeful' and , effective towards that end.